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Gel Family
In order to expand brand portfolio and enter overseas market, three new Gel Sticks were designed for PaperMate InkJoy, following the visual brand language of the Retractable Gel that launched a year ahead (in Bight Blue and Pure Blue above).
Design of Opening Price Point (OPP) pens utilized existing writing system, refreshed with a new sleeve and a cap.
Medium and High Price Point (MPP and HPP) pens were designed from scratch, more closely following the design details and CMF of the RT pen.
HPP Sticks are available at Target & on Amazon.
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